Starting the Project...

“How can the Call of Duty Companion App create social features to keep players engaged with the game and each other?”

This project consisted of two design sprints.

Research (Sprint One)

Subject Matter Experts

Early on, I consulted with the following people who worked or have worked in the game industry before. Their insights and perspective helped me choose the direction I went towards on this project.

Key Takeaways

• A reward system can be risky as there's always a chance of it being exploited.
• Some features such as a loadout editor would be difficult to implement as it would require a lot of work from the dev team.
• It would make a lot of sense to work off of what was already there.

Secondary Research

I read about how MMORPG gamers were able to create community for themselves, and how the guild systems assisted them in doing so.

“The findings of this study confirm that MMOG players can form gaming communities. Almost all participants accessed or provided in-game social support, and some gave or received broader emotional support.”

User Interviews

Tomoya One

Chiefly plays games on his iPad, and didn’t really start playing “action games” until he lived in America. Before that he played games that

Lucien

Goes to smash bros tournaments with his friends. He’s pretty casual compared to his friends.

Jake

He plays multiplayer games whenever his friends are on, otherwise, he just plays single-player games.

Insights

• People play the games that their friends are playing.
• The app’s “squads” features was very confusing
• They don’t care all too much about their stats.

Concept (Sprint One)

Sprint Two

Prototype (UI)

The following figma prototype was used to test for a scenario in which a player joins the app for the first time, selects their personal tags, and then looks for and applies to join a private squad.

View Prototype

Reflections